540wk 4

This week learning about Bill Tancer and how cookies are actually used is very interesting to me. In the past I just assumed that someone was keeping track of my browsing habbits, but now I know who! Tancer has a unique business with Hitwise and I am sure that his data is strong evidence of browsing trends and user characteristics. If I owned my own business, much less ran a large corporation, I would NEED to employ the Hitwise group in some way, or be left behind by those that do. To monitor, track, and collect data on web browsers is absolute marketing brilliance. Using this data companies can better place their products in front of consumers and better serve them as well. I am glad that Hitwise claims to collect this data anonymously, but I am not naive enough to think that someone else might be tracking ME! Or that's just paranoia.